Script

Phileas Fogg Commercial Script

*Gunshots*

Man 1: Okay mane, that's the last of them.

Man 2: This calls for a shot of tequila, yeah?

Man 1: Yeah, vamanos!

*Rustling in bag*

*Bottle pops open*

*Pours drink*

*Gulps*

*Slams on table*

Man 2: Uno mas?

Man 1: Ahh, I need something... spicy. Something sour yennoe?

Man 2: Let me check my bag, amigo

*rustles in bag*

Man 2: PHILEAS FOGG CHILI & LIME PUFFS!

Man 1: Orale! That's perfect!

Announcer: Phileas Fogg Chili & Lime Puffs. Let the snacks do the adventuring

Narrative

I was a young chica traveling around the world. Flying to different countries like Japan, Germany, and France. Seeing sights that I’ve only seen in movies or books. My friend Jose and I had saved the best for last, Mexico. We have drunken many different alcoholic beverages and Jose was able to hold his alcohol, me not so much (maybe that’s why I chose to go to Mexico as our final destination). It was tequila time. We walked into a bar that reeked of Tijuana beer and tequila. The place was filled with kids that were too young to drink since the drinking age is 18 in TJ. After a few shots with Jose I was buzzed enough to finally socialize and dance with everyone around me. After dancing with enough men and women, I regretted not eating anything. We all know how taking shots of tequila goes: lick the salt, take the shot, bite the lime. But in my drunken stupor I wondered, what comes next? What if I still want that lime flavor but I don’t want to ruin my teeth on the citric acid that come with the fruit itself? It was by this time I knew I needed something in my stomach or all the tequila was going to be on the teenage boppers in the middle of the dance floor. There was nothing but heavy bar food like nachos and carnitas. I wanted something light. My drunkenness had brought me to an idea where I can have that Mexican flavor without having to take shot after shot with salt and lime. Jose ordered nachos and I put lime on a plain nacho with some kind of chili sauce. I didn’t like how the chip felt in my mouth after drinking so much and how much chewing I was doing. This is where my lime and chili puff came into mind. I wrote my idea down on a napkin and found it in my pocket four months later when Jose reminded me about it and the rest is history.

Implementation Evaluation Control

“The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers.” – Marketing: An Introduction, 12

My marketing plan for the product is simple. I would stand by my mission statement which was : "Our mission is to provide our customers with snacks full of adventure that will transport you to different countries with our unique flavors from around the world." I would want to keep that line going until that has matured and becomes timeless. I would like to still conduct some research before selling. I would ask people to try my product and see how much they would want to buy it for. If I did not want to do that anymore, I would just price them at a dollar because I feel like this product gives not only something to eat for the consumer but the packaging and story on the back of the bag is an experience for the customer to look forward to for each bag that will be in this line. I would want to sell it at big retail stores like Walmart and Smiths because I feel that they need some change and my product would do well in those stores. If any of this were to fail, I would reevaluate my plan step by step to see how I can make it successful. That way I can control the situation without letting the product fail completely. 

Price

“Price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.” – Marketing: An Introduction, 274

For my product I would most likely price it at $1.00. I feel that because of the effort in packaging and also the customer experience that comes with the packaging and unique flavor makes it worth $1.00 per bag. The product line itself is pretty amazing because all flavors are inspired by different countries. I feel that pricing it below a dollar is doing the actual product a disservice. Plus a dollar is easy to give. Rather than looking for change if I were to price it lower than a dollar, someone can just easily hand someone a dollar and buy that bag of delicious chile and lime puffs inspired by the tequila in Tijuana. I would also like to try some testing. I would like to ask random people to try my snack and ask how much they would price it for. Based on their reaction or how much they desire more after that, than I could price my snack accordingly.

“Pricing begins with analyzing consumer needs and value perceptions, and price is set to match consumers’ perceived value.” – Marketing: An Introduction, 276