“Good distribution strategies can contribute strongly to customer value and create competitive advantage for both a firm and its channel partners.” – Marketing: An Introduction, 310
For distribution of the product, I would try to make it available at most grocer stores. I would want them at Walmart, Smiths, etc. I would most likely use a marketing intermediary to help me market, distribute, and sell my product in the best way. I would try to use resellers so that they can find the customers that would like to buy my product. I would most likely try to use couriers like UPS because they are reliable for delivery. I would also implement an online site, since online shopping is so popular and easy now.
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