Objectives

“The company needs to turn its mission into detailed supporting objectives for each level of management.” – Marketing: An Introduction, 40

Our company's objective is to create snacks that will take our customers to another country. This means that we want each flavor for our snacks to be truly unique and satisfying to our customers. We want out snacks to be everyones favorite so taste and packaging are ideal when it comes to selling our product. The main goal is to transport the eater to a different country, anywhere around the world with our different flavors inspired by each of those countries. We also want our customers to want to read the stories that are on the back of the packaging so they really enjoy the flavors of each different country.

“A broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.” – Marketing: An Introduction, 42