Promotion

“Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools.” – Marketing: An Introduction, 432

“Every sales promotion tool has the potential to build both short-term excitement and long-term consumer relationships.” – Marketing: An Introduction, 432

Promoting our product would be pretty simple. Since we are considering this specific product as a bar food, I would most likely pitch it to every bar I could. I would like for our products to be sold at places such as Smith's, Walmart, or Albertson's.