Product

                                                   

“To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company.” – Marketing: An Introduction, 209

Our product is snacks. There are a ridiculous amount of snacks out there in the world, but what makes ours different is that we care about the customers experience. We want each bag to look different because every country is different. We want the story on the back of the bag to capture the customers attention so that they will want to read other stories on our other chip flavors inspired by other countries. We want each customer to feel excited about trying out different flavors of our flavors around the world and anticipate a new crazy story on the back of the packaging. This is why quality is so important because we want our customers to realize that our product is worth the extra dollar.

“Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” – Marketing: An Introduction, 214